ZaZumi

About ZaZumi

ZaZumi was an iOS fashion e-commerce app designed for Zummit Labs. The app fused e-commerce with a social platform, allowing users to shop together, create interest boards, and purchase apparel from top brands.

As the lead UX/UI designer on this project from April 2017-June 2018, I designed over 250 screens covering a multitude of both brand and customer use cases.

ZaZumi targeted youths aged 14-25 interested in fashion.

The younger demographic tested positively with features that allowed them to express their style, save trends, and engage socially free of charge. ZaZumi’s primary focus therefore, was the social component. Users were encouraged to add friends, follow brands, boards, and up-vote Wear It Withs.

The multiple ways users could participate called for multiple UX solutions and therefore multiple displays. This presented the greatest complication during a search when users could search brands, terms, #tags, and @users.

While ZaZumi heavily emphasized its social component, it was at heart, and e-commerce app. Users were alerted to sales on saved products, restocks, and order updates through a separate “Alerts” feed (shown in the “Profile” feed as the bell icon in the header).

Here we see an earlier iteration of the Profile screen shown above. In this movement study, I explored ways to communicate how the user could get back to their personal settings, alerts, and requests.

The amount of data and number of possible interactions required the experience to be as intuitive as possible. In areas of high information density such as the Profile screen, movement was used to convey a sense of direction and to aid in navigation.

ZaZumi allowed users to share their screen and browse products, brands, and boards together through voice or text chat.

To protect users privacy certain app features were augmented while others were disabled while users were shopping together.

As an e-commerce app, ZaZumi needed to accommodate all standard e-commerce features in addition to providing users with the opportunity to up-vote, save items to boards and Wear It Withs, and send products to private or group chats.

Because so many unique interactions were introduced within the app, standard e-commerce features used design patterns found across the greatest number of competitors apps during comparative analysis.

You can find a sample of some Information Architecture flows here. If you want to know more about this project and my role in it, drop me a line.